News Archive 2002/2003

ActiveMedia Technology runs MTV mobile services in India

ActiveMedia Technology retained to run the 6882 shortcode for MTV mobile as part of its pan Asia initiative. Under the project ActiveMedia Technology will provide all technical and commercial services to establish and run MTV mobile services across mobile operators in India.

ActiveMedia Technology partners with MyAlert to run mobile couponing campaign with Blockbuster

ActiveMedia Technology partnering with MyAlert, Spain's leading mobile marketing agency, begins running of an innovative mobile couponing campaign. Using RAPOS™, a proprietary and patent pending product developed by ActiveMedia Technology as the core technology, MyAlert is running the campaign across Blockbuster movie rental outlets in Madrid.

Aaj Tak launches anniversary contest

ActiveMedia Technology launched its propreitary and patent pending mobile marketing redemption solution in the UK. RAPOS™ (Redemption at Point of Sale) is a pragmatic yet advanced system for addressing the issues related to control, authentication and integration of mobile coupons, vouchers and tickets. RAPOS™ will address a key barrier to adoption of the mobile channel by traditional retailers and brands.

Aaj Tak celebrates Big B's (Amitabh Bacchan) 60th birthday using SMS

In a country known for its craze for movie stars none comes bigger than Amitabh Bacchan, the reigning super star of Bollywood. Aaj Tak offered its viewers a unique opportunity to SMS wishes for their favourite star on his 60th birthday. SMS greetings sent were flashed across the channel on his birthday. A SMS contest question based on one of his movies was also put to viewers. The event generated an unprecedented response and was widely noted by media across the nation.

TEN Sports makes history with the first SMS interactivity on a live sports telecast in India

TEN Sports created a first in India by using SMS to add interactivity to the Morocco Cup cricket tournament. The SMS campaign gave viewers the opportunity to predict the outcome of matches and vote for man of the match. TEN Sports and ActiveMedia Technology will continue to work together to build exciting new SMS interactivity propositions around various programming on the channel.

ActiveMedia Technology launches 3636, the first independent cross network short code in India

ActiveMedia Technology establishs itself as a clear leader in the SMS space in India

by launching the country's first independent cross network short code. ActiveMedia Technology will target the various industry verticals for its short code platform by offering the fastest time to market for launch of nationwide SMS services. Going by the explosive increase in mobile, ActiveMedia Technology sees many opportunities for brands and media in the Indian market.