Mobile Marketing

What is Mobile Marketing?

Mobile Marketing enables brands and event organisers to target specific audiences on their mobile phones. As well as targeting customers, Mobile marketing can also enable you to track data on SMS redemptions and data on your customer for future marketing campaigns. At present, 60% of the world's population own a mobile phone making Mobile Marketing a necessity for direct marketing campaigns.

Mobile Marketing with Active Media

In the early 2000's there was a rapid rise in the uses of SMS messaging throughout Europe and Asia. Businesses began collecting phone numbers and advertising to people through their mobile phones. Slowly, people began using not only advertising methods on the mobile phone, but ticketing. In 2001, Active Media Technology was set up. Active Media have worked with a whole range of brands providing mobile coupons, mobile ticketing and many promotions capturing data on customers for future campaigns.

We offer services that help clients build interactivity with customers on the rapidly emerging communication medium of choice: the mobile phone. We operate right across the value chain, offering mobile marketing and mobile technology services, providing a complete wireless channel solution for marketers.

Depending on the client requirement we will package a mix of services to deliver through the entire campaign life cycle, including:

• Concept development
• Campaign planning and strategy
• Mobile creative and content (including tones, graphics and games)
• Applications development e.g. contests, voting, chat
• Integration with above and below the line media
• Technology platform (software, hardware and cellular connectivity)
• Campaign monitoring and control
• Intra-campaign analytics
• Campaign wrap and ROI evaluation
• M-CRM (opt-in database reuse)
• Research Services

Based on the marketing objective we work with clients to build solutions that capitalise on the unique strengths of the wireless medium. We can help clients use wireless to:

• Increase brand awareness
• Drive sales promotions
• Build loyalty programmes

Using our proven mobile customer engagement model we can help marketers identify the most appropriate mobile solution to add to the marketing mix.