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March 2009
Orange revenues double and figures are released on earnings from the 2 for 1 orange wednesday cinema offer
Orange revenues double and figures are released on earnings from the 2 for 1 orange wednesday cinema offer
January 2009
2ergo, the leading provider of convergent mobile communications, is pleased to announce its expansion into India through the recruitment of ActiveMedia Technologies Limited ("AMT") and its Indian subsidiary Active Media Technologies Private Limited to its Business Partner Programme. ...
2ergo, the leading provider of convergent mobile communications, is pleased to announce its expansion into India through the recruitment of ActiveMedia Technologies Limited ("AMT") and its Indian subsidiary Active Media Technologies Private Limited to its Business Partner Programme. ...
Case Study - Singapore Tourism Board
Singapore Tourism Board, the government supported organization for marketing Singapore as a holiday destination, wanted to promote Singapore as the ideal Christmas vacation destination. Using mobile interactivity as an integral part of the creative national television and print campaign helped achieve this.
A SMS based contest element was added to the television and print campaign. Consumers were asked to simply SMS XMAS to the short code 3636 for the chance to win fabulous prizes including holidays.
Objectives
- Tactical promotion to drive traffic to Singapore by offering discounts & freebies to participate through the contest
- Drive brand salience for Singapore Tourism
- Give consumers a convenient and instant medium to interact with the brand
Solution
A SMS based contest element was added to the television and print campaign. Consumers were asked to simply SMS XMAS to the short code 3636 for the chance to win fabulous prizes including holidays.
Results
Over a 4 week period the campaign generated over 8000 SMS responses.