Latest news
March 2009
Orange revenues double and figures are released on earnings from the 2 for 1 orange wednesday cinema offer
Orange revenues double and figures are released on earnings from the 2 for 1 orange wednesday cinema offer
January 2009
2ergo, the leading provider of convergent mobile communications, is pleased to announce its expansion into India through the recruitment of ActiveMedia Technologies Limited ("AMT") and its Indian subsidiary Active Media Technologies Private Limited to its Business Partner Programme. ...
2ergo, the leading provider of convergent mobile communications, is pleased to announce its expansion into India through the recruitment of ActiveMedia Technologies Limited ("AMT") and its Indian subsidiary Active Media Technologies Private Limited to its Business Partner Programme. ...
Case Study - Pot Noodle
Objectives
- Re-launch the brand through interactive marketing campaigns
- Reposition the brand through innovative edgy campaign
- Include Mobile couponing to capture a database of customers for future marketing initiatives
Solution
- Customers text in to get a coupon that can be redeemed at selected events using Pot Noodle branded kiosk for small rewards
- Customers captured on the database are offered one reward per customer
- One lucky winner from the ongoing campaign would win a decked up Rolls Royce Car
Results
- On-going addition of people onto the database for CRM and to select a lucky winner
