Case Study - Liquid and The Carphone Warehouse

Objectives

Solution

• Text to Win Free Drink Voucher

• One location
• Campaign length 8 weeks
• Run over Christmas and New Year period
• One offer: first drink free (limited to 1 drink per person per day)
• Collect post code information

Results

• 8.0% of people exposed to the campaign interacted to receive vouchers
• 71.9% people who received a voucher redeemed their voucher
• The campaign collected mobile numbers and post codes to form part of loyalty database
• Data analysis from redemptions allowed greater understanding of different consumer segments for various future campaigns
• Following the huge success of the campaign, Liquid paired up with The Carphone Warehouse to launch a campaign enabling students who attended the nightclub to a promotion at the Carphone Warehouse. Details are below:

Carphone Warehouse Objectives

• To drive traffic to local retail outlets
• Acquire customers through co-branded marketing
• Target offers to a youthful audience

Methology

• Participants of a text to chat game in a nightclub automatically become participants in this offer
• The participants are sent a Text Coupon from Liquid NightClub to visit Carphone Warehouse and redeem discounts on offers (accessories etc.)