Latest news
Orange revenues double and figures are released on earnings from the 2 for 1 orange wednesday cinema offer
2ergo, the leading provider of convergent mobile communications, is pleased to announce its expansion into India through the recruitment of ActiveMedia Technologies Limited ("AMT") and its Indian subsidiary Active Media Technologies Private Limited to its Business Partner Programme. ...
Case Study - Kendal Calling
Objectives
Because Kendal Calling is a growing festival on a small budget, festival Director Andy Smith wanted help identifying how well their marketing efforts were working in different parts of the U.K. to determine where best to utilize their marketing spend. Additionally, Kendal Calling promoters believed their consumers would be interested in a ticketing system that reduced queues at wristband exchange and eliminated the use of paper.
Solution
Using the regular reporting features in tixmob's RAPOSNet database, Andy Smith was able to log on and track Kendal Calling ticket sales in real-time, allocate more tickets for sale via tixmob. tixmob also created a report that identified the number of tickets that had been sold by city and postcode, giving the promoters measurable feedback on how well their marketing efforts in different cities were turning into ticket sales.
Whilst several other ticketing providers forced punters to stand in queues to retrieve their tickets on the door and then proceed to wristband exchange, tixmob delivered tickets immediately upon their purchase to customers mobile phones and email addresses. On the day of the event, customers simply presented their mobile ticket or their E-ticket to the stewards at wristband exchange.
Results
Using the ticket sales reports from tixmob, Kendal Calling promoters recognized their success in one geographic area, but also saw an opportunity for growth in another. "tixmob was more helpful with marketing than other ticketing agencies. We could log into their website to find out in real time how many tickets had been sold, which is better than most companies, which only offer a weekly report," said Andy Smith. "We were able to identify that we had sold far fewer tickets in Liverpool than in Manchester, so it was simple to direct our marketing towards Liverpool and bring those sales up to speed with sales in Manchester."
Compared to punters who bought tickets through other agencies, Kendal Calling customers who purchased their tickets via tixmob quickly redeemed their mobile or E-tickets at wristband exchange without having to wait in lines to retrieve their tickets before proceeding to wristband exchange. "We were more than happy with tixmob's services from every point of view. We were interested in trying the new technology and this sounded like the best way to go," said Smith. "Doing away with the old printed ticket option was beneficial to the consumer; it was more convenient, reliable and saved them time at the entrance."
